The Million Phone Initiative

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This thing was constructed on March 2, 2008, and it was categorized as Creative, Education, New Ideas, Technology.
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Droga5, an Australian Advertising firm, outlines its’ plans for New York City’s Million Phone Initiative, a way for using cell-phones as a learning tool in schools throughout the city.

To see their pitch, click on “Case Studies” at the Droga5 Website.

Then click on “Million”.

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This thing was constructed by

Lee

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This thing has 2 Comments

Larry Cohen

Posted March 2, 2008 at 6:04 pm | Permalink

The Million was awesome. What a great idea. I dont understand why an Austrailian ad agency is interested in NYC education? Do they represent a cell phone company?
Lee

Posted March 2, 2008 at 6:40 pm | Permalink

I’m pretty sure they’re an ad agency. It is strange that the Department of Ed hired an Aussie firm to do this…they couldn’t get any local talent?

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